folha maior-8.png
IMG_2707.png

NOVA KAERU

Applied research on sustainability and technology.

The result: materials that have a positive impact on forests, wildlife, and the people who depend on them.

Pirarucu Skin.png
BeLeaf.png
Salmon Skin.png

Organic processes.

Free from heavy metals.

Environmentally safe.

Nova Kaeru: Innovation, quality and sustainability

Nova Kaeru works with global, ethical, sustainable and innovative products, believing in the balance between nature and people, enabling the true relationship of conscious consumption.

 

Through its revolutionary "Low Input Vast Effect" (LIVE ™) process - non-polluting and without the use of heavy metals - Nova Kaeru transforms biological materials into long-lasting luxury products that have the unique touch and beauty that only a material of biological origin can acquire.

 

Recognized as a pioneering company in the field of organic tanning, Nova Kaeru cleverly combines the production of plant and fish (pirarucu) biofabrics, with total respect for the environment, from the raw material up to the final product.

 

In 2019, Nova Kaeru launched the beLEAF ™ technology from the tanning of the elephant ear plant, creating a vegan biotype with characteristics similar to leather. The product received, in that same year, the APFL Award in the category "Best Natural Material".

IMG_2275.png
beLEAF65.png
Imagem6_edited.png
PIRARUCU79.png

At Nova Kaeru, all fish skins are processed from food industry waste and regulated by the Brazilian Institute for the Environment and Renewable Natural Resources (IBAMA), by tracking products from suppliers that maintain sanitary standards international and welfare practices, helping to protect fishers / breeders, families and nature.

 

Pirarucu, known as the "Amazon Giant", is a freshwater fish native to the Brazilian Amazon. Thousands of families in the region have survival linked to their capture and conservation. The use of  it’s skin for the production of leather in a sustainable way by Nova Kaeru contributes to the preservation of the species and the increase of the income of indigenous and riverside population, guaranteeing a better quality of life for their families and local communities.

beLEAF 

A vegan material with characteristics similar to leather. beLEAF™ is the most innovative and eco-friendly material ever created.

This product of natural and renewable origin is surprisingly comfortable and resistant.

The leaves are collected in sustainable areas and planted together with reforestation farms - all neighboring the Nova Kaeru company.

In addition to requiring little of the environment compared to traditional materials, beLEAF™ also eliminates the carbon footprint of its production.

Pirarucu Skin

After years of investment and research, what used to be discharged into nature as waste (fish is widely used as food) is transformed into a luxurious organic product.

The complete practice of sustainable management is controlled by the Brazilian regulators (IBAMA *), helping to sustain and develop communities that fish on regulated farms.

The skin of pirarucu fish is able to build a complete sustainable cycle in the industry, protecting the forests, wildlife and people who depend on them.

Salmon Skin

Salmon Panel - Made from larger salmon leathers welded individually in a parallel format, producing these beautiful panel which is very resistant and ideal for manufacturing a wide range fine products such as fine bags , briefcases & purse, shoes and interior decoration.

Salmon panels are sold in rolls and charged by the linear meter. Each panels have a minimum width of 50 cm and a length of 1 meter and can be produced in rolls up to 10 meters long

circulo pirarucu-8.png
Logos parceiros com simbolo marca regist

We Preserve the Pirarucu Fish

We Preserve te Amazon

We Fight for Life

In the Amazon, over more than 10 years of hard work with our partners and environmental preservation institutes, we have managed to reverse pirarucu predatory fishing and transform an endangered species into a fish with a large and wild free population and guaranteed reproduction.

In the past this fish used to be collected only for food and their skin became an ecological waste that was thrown away, causing environmental pollution.

Nowadays, after 10 years of an internationally recognized work, the PIRARUCU is fished following the strictest sustainable fishing standards practices required by IBAMA and international bodies such as CITES.

This work has ensured an increase of over 425% over 10 years of fish availability in the Amazon and helps combat deforestation by ilegal mining in this region through the joint work of all communities.


Pirarucu is life, is environmental preservation,

is zero deforestation.