PIRARUCU LEATHER
PIRARUCU IS LIFE
IS ENVIRONMENTAL PRESERVATION
ZERO DEFORESTATION
The skin of pirarucu fish is a luxury product that is able to build a complete sustainable cycle in the industry, protecting the forests, wildlife and people who depend on them.
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Organic processes.
Free from heavy metals.
Environmentally safe.
Nova Kaeru: Innovation, quality and sustainability
Nova Kaeru works with global, ethical, sustainable and innovative products, believing in the balance between nature and people, enabling the true relationship of conscious consumption.
Through its revolutionary "Low Input Vast Effect" (LIVE ™) process - non-polluting and without the use of heavy metals - Nova Kaeru transforms biological materials into long-lasting luxury products that have the unique touch and beauty that only a material of biological origin can acquire.
Recognized as a pioneering company in the field of organic tanning, Nova Kaeru cleverly combines the production of plant and fish (pirarucu) biofabrics, with total respect for the environment, from the raw material up to the final product.
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At Nova Kaeru, all fish skins are processed from food industry waste and regulated by the Brazilian Institute for the Environment and Renewable Natural Resources (IBAMA), by tracking products from suppliers that maintain sanitary standards international and welfare practices, helping to protect fishers / breeders, families and nature.
Pirarucu, known as the "Amazon Giant", is a freshwater fish native to the Brazilian Amazon. Thousands of families in the region have survival linked to their capture and conservation. The use of it’s skin for the production of leather in a sustainable way by Nova Kaeru contributes to the preservation of the species and the increase of the income of indigenous and riverside population, guaranteeing a better quality of life for their families and local communities.
Pirarucu Skin
After years of investment and research, what used to be discharged into nature as waste (fish is widely used as food) is transformed into a luxurious organic product.
The complete practice of sustainable management is controlled by the Brazilian regulators (IBAMA *), helping to sustain and develop communities that fish on regulated farms.
The skin of pirarucu fish is able to build a complete sustainable cycle in the industry, protecting the forests, wildlife and people who depend on them.
We Preserve the Pirarucu Fish
We Preserve te Amazon
We Fight for Life
In the Amazon, over more than 10 years of hard work with our partners and environmental preservation institutes, we have managed to reverse pirarucu predatory fishing and transform an endangered species into a fish with a large and wild free population and guaranteed reproduction.
In the past this fish used to be collected only for food and their skin became an ecological waste that was thrown away, causing environmental pollution.
Nowadays, after 10 years of an internationally recognized work, the PIRARUCU is fished following the strictest sustainable fishing standards practices required by IBAMA and international bodies such as CITES.
This work has ensured an increase of over 425% over 10 years of fish availability in the Amazon and helps combat deforestation by ilegal mining in this region through the joint work of all communities.