NOVA KAERU
Applied research on sustainability and technology.
The result: materials that have a positive impact on forests, wildlife, and the people who depend on them.
Organic processes.
Free from heavy metals.
Environmentally safe.
Nova Kaeru: Innovation, quality and sustainability
Nova Kaeru works with global, ethical, sustainable and innovative products, believing in the balance between nature and people, enabling the true relationship of conscious consumption.
Through its revolutionary "Low Input Vast Effect" (LIVE ™) process - non-polluting and without the use of heavy metals - Nova Kaeru transforms biological materials into long-lasting luxury products that have the unique touch and beauty that only a material of biological origin can acquire.
Recognized as a pioneering company in the field of organic tanning, Nova Kaeru cleverly combines the production of plant and fish (pirarucu) biofabrics, with total respect for the environment, from the raw material up to the final product.
In 2019, Nova Kaeru launched the beLEAF ™ technology from the tanning of the elephant ear plant, creating a vegan biotype with characteristics similar to leather. The product received, in that same year, the APFL Award in the category "Best Natural Material".
At Nova Kaeru, all fish skins are processed from food industry waste and regulated by the Brazilian Institute for the Environment and Renewable Natural Resources (IBAMA), by tracking products from suppliers that maintain sanitary standards international and welfare practices, helping to protect fishers / breeders, families and nature.
Pirarucu, known as the "Amazon Giant", is a freshwater fish native to the Brazilian Amazon. Thousands of families in the region have survival linked to their capture and conservation. The use of it’s skin for the production of leather in a sustainable way by Nova Kaeru contributes to the preservation of the species and the increase of the income of indigenous and riverside population, guaranteeing a better quality of life for their families and local communities.
beLEAF ™
A vegan material with characteristics similar to leather. beLEAF™ is the most innovative and eco-friendly material ever created.​
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This product of natural and renewable origin is surprisingly comfortable and resistant.
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The leaves are collected in sustainable areas and planted together with reforestation farms - all neighboring the Nova Kaeru company.​
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In addition to requiring little of the environment compared to traditional materials, beLEAF™ also eliminates the carbon footprint of its production.
Pirarucu Skin
After years of investment and research, what used to be discharged into nature as waste (fish is widely used as food) is transformed into a luxurious organic product.​
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The complete practice of sustainable management is controlled by the Brazilian regulators (IBAMA *), helping to sustain and develop communities that fish on regulated farms.​
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The skin of pirarucu fish is able to build a complete sustainable cycle in the industry, protecting the forests, wildlife and people who depend on them.